Communicating about ASGM: Barriers, trends, and recommendations

Perceptions of artisanal & small-scale gold mining (ASGM) often focus on negatives, but communicating about the local economic development, livelihood and other benefits the sector can bring is key to providing a more balanced view. This issue brief summarizes the state of play in ASGM communications and emerging trends, along with recommendations aimed at communicators and decision-makers. The brief draws on an examination of the communications practices of 16 organizations and initiatives dedicated to supporting ASGM, and on interviews with communications professionals specializing in the sector, senior professionals with overall responsibility for communications in ASGM-supporting organizations, and stakeholders in the supply chain.