New Resource: How communication efforts can provide a more balanced view of ASGM

New resource from the GEF-funded planetGOLD programme demonstrates how strategic, inclusive communications practices can help build greater support for artisanal and small-scale miners.
The planetGOLD programme supported by the Global Environment Facility

  • A new issue brief from the planetGOLD programme highlights effective communication practices that can improve our understanding of the sector and its contribution to sustainable development

Perceptions of artisanal & small-scale gold mining (ASGM) often focus on the negative aspects of the sector, but communicating about the local economic development, livelihood and other benefits the sector can bring is key to providing a more balanced view. Beyond the community of actors involved in supporting and sourcing from responsible artisanal and small-scale miners, few thoroughly understand the positive impacts the sector can bring to local communities when it receives adequate support and fair access to markets.

The good news is there are already many effective communications efforts in the ASGM and broader artisanal and small-scale mining sector from which lessons can be drawn. In a new issue brief, the planetGOLD programme examines the lessons learned from 16 projects and initiatives demonstrating strategic, inclusive communications practices that can help build greater support for the ASGM sector.

Drawing upon these examples as well as interviews with key individuals and organizations working in ASGM, Communicating about ASGM: Emerging trends, barriers, and recommendations summarizes the state of play in ASGM communications and emerging trends, along with recommendations aimed at communicators and decision-makers. The issue brief aims to encourage learning and take-up of effective communications practices that can help build greater support for the ASGM sector and shine a light on the many instances where the sector is contributing to sustainable development.

The planetGOLD programme works in partnership with governments, the private sector, and ASGM communities in nine countries to significantly improve the production practices and work environment of artisanal and small-scale miners. By working to close the financing gap, supporting formalization, raising awareness, and connecting mining communities with mercury-free technology and formal markets, the programme aims to demonstrate a pathway to cleaner and more efficient small-scale gold mining practices that benefit everyone, from mine to market. Supported by the Global Environment Facility, planetGOLD is led by the United Nations Environment Programme and implemented in partnership with the United Nations Industrial Development Organization, United Nations Development Programme, and Conservation International. Learn more at